Wayamba Leather Products
A crafted, geometric lettermark for a Sri Lankan leather goods manufacturer.
Client
Wayamba Leather Products (Pvt) Ltd
Industry
Leather goods
Location
Sri Lanka
Scope
Logo, brand guidelines, applications
- 01 / The challenge
A mark that would look as good stamped into leather as it does on screen.
- 02 / The approach
Wayamba makes leather shoes, bags, purses and accessories. The brand needed a mark that could be embossed, debossed and stitched as easily as it could be printed.
The lettermark fuses three letters into one geometric form: W for Wayamba, L for Leather and P for Products. The interlocking strokes read like cut-and-stitched leather panels, giving the identity a sense of craft.
A rich saddle-brown palette and a sturdy sans-serif wordmark complete the system, shown across embossed leather, business cards, a travel case, and a mug and coaster set.
- 03 / The work
Identity in use
- 04 / Deliverables
What was delivered
- Lettermark and logotype
- Logo variations
- Colour palette
- Brand guidelines
- Stationery and product applications
- 05 / Tools
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