Géulunel Atelier de Couture
A refined, timeless identity for a couture fashion house, from woven labels to an illuminated boutique.
Client
Géulunel Atelier de Couture
Industry
Fashion & couture
Scope
Logo, brand guidelines, applications
Tools
Illustrator, Photoshop
- 01 / The challenge
Expressing sophistication, femininity and craftsmanship in a single mark.
- 02 / The approach
A couture house lives on perceived value. Géulunel needed a mark that felt luxurious and timeless and worked at every scale, from a garment tag to a storefront.
The emblem is a mirrored, flowing “G” whose symmetry creates an ornamental monogram reminiscent of lace and embroidery. Its curves make it equally at home in fashion, beauty and premium services.
A classic serif paired with Raleway balances heritage and modernity, and a palette of soft nude and blush tones, ivory and black gives the brand quiet elegance across tags, packaging, pattern, billboards and retail signage.
- 03 / The work
Identity in use
- 04 / Deliverables
What was delivered
- Monogram and wordmark
- Logo variations
- Colour palette and typography
- Brand guidelines
- Tags, packaging and brand pattern
- Signage and campaign applications
- 05 / Tools
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