Commerce International
A confident, global identity and website for a corporate advisory firm with offices in London, Dubai and Singapore.
Client
Commerce International
Industry
Corporate advisory & consultancy
Offices
London · Dubai · Singapore
Scope
Brand identity, applications, website
- 01 / The challenge
Expressing 28 years of global experience in a brand as sharp as the advice.
- 02 / The approach
Commerce International advises more than 650 clients across 37 countries on corporate strategy, legal consultancy, AML compliance and finance. Its brand needed to signal authority and discretion to boards, investors and governments alike.
The identity is built around the firm’s philosophy: Hindsight, Insight, Foresight. A deep slate and gold palette, a clean CI monogram and a modern sans-serif wordmark give the firm a calm, senior presence that works in English, Arabic and Chinese.
The system was applied across stationery, presentations, social media and the website, giving three international offices one consistent voice.
- 03 / The work
Identity in use
- Brand palette
Global, senior, composed.
Deep slate and gold with a cool steel grey: authoritative in a boardroom, clear on a screen.
- Website
Advice, made clear.
A dark, editorial website that opens with a multilingual ticker of services in English, Arabic and Chinese. The Hindsight, Insight, Foresight philosophy structures the story, followed by industry expertise and the three global offices, each with a clear route to get in touch.
- 04 / Deliverables
What was delivered
- CI monogram and wordmark
- Colour palette and typography
- Stationery and business cards
- Presentation and proposal templates
- Social media templates
- Website design
- 05 / Tools
Built with
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