Eco Organics
A natural, confident identity for an organic food and beverage brand, built on the promise of “Health Starts Within”.
Client
Eco Organics
Industry
F&B · Organic food & drink
Scope
Logo, brand guidelines, applications
Tools
Illustrator, Photoshop
- 01 / The challenge
Communicating health and sustainability without falling into green clichés.
- 02 / The approach
Eco Organics needed an identity that felt honest, healthy and modern, clean enough for packaging and retail, and distinctive enough to own.
The monogram combines the letters “e” and “o” into two interlocking circles with a stylised leaf at its heart. The overlapping forms express harmony and the natural cycle, while the leaf ties it to sustainability and organic growth.
An olive-green palette with warm neutrals and white, set in the Poppins type family, gives the brand a fresh, contemporary voice. Everything is documented in a full brand guidelines book covering logo concept, logo types, colour variations, typography and palette.
- 03 / The work
Identity in use
- 04 / Deliverables
What was delivered
- Logo concept and monogram
- Primary, secondary and icon logo versions
- Colour variations and palette
- Typography system
- Brand guidelines document
- Stationery, signage and campaign applications
- 05 / Tools
Built with
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